Via Political Wire

From the Hill

Bush gets red states’ black coffee vote

The Bush campaign will be pleased to know that real men take their coffee black — and vote Republican. Among all coffee drinkers, President Bush and Sen. John Kerry are tied at 44 percent. But among black-coffee drinkers, Bush leads 48 percent to 42 percent. Kerry takes the cream-and-sugar crowd by a margin of 50 percent to 36 percent.

How do we know this? Someone actually researched it, believe it or not, at 7-Eleven, which sells a lot of coffee.

The research, conducted by Penn, Schoen & Berland, was released to coincide with the convenience store chain’s second quadrennial Presidential Coffee Cup Poll, which lets customers cast their “votes” by buying their coffee in 20-ounce cups bearing the name of either Bush or Kerry. Plain cups are available for undecided voters, third-party candidate supporters or those who want to keep their preference to themselves.

In a season of silly, product-driven “polls” by American companies, at least 7-Eleven can claim one of the largest sample sizes. In 2000, the “poll” drew some 6 million “votes” and was remarkably accurate, with Bush edging out Al Gore by one percentage point. The current contest continues through Nov. 1.

I drink coffee black with 3 sugars. I fit the mold of the typical Kerry voter, tough, but sweet. All I can say about Black coffee is that it is nasty.