Tuesday, October 05, 2004

Via Political Wire

From the Hill

Bush gets red states’ black coffee vote

The Bush campaign will be pleased to know that real men take their coffee black — and vote Republican. Among all coffee drinkers, President Bush and Sen. John Kerry are tied at 44 percent. But among black-coffee drinkers, Bush leads 48 percent to 42 percent. Kerry takes the cream-and-sugar crowd by a margin of 50 percent to 36 percent.

How do we know this? Someone actually researched it, believe it or not, at 7-Eleven, which sells a lot of coffee.

The research, conducted by Penn, Schoen & Berland, was released to coincide with the convenience store chain’s second quadrennial Presidential Coffee Cup Poll, which lets customers cast their “votes” by buying their coffee in 20-ounce cups bearing the name of either Bush or Kerry. Plain cups are available for undecided voters, third-party candidate supporters or those who want to keep their preference to themselves.

In a season of silly, product-driven “polls” by American companies, at least 7-Eleven can claim one of the largest sample sizes. In 2000, the “poll” drew some 6 million “votes” and was remarkably accurate, with Bush edging out Al Gore by one percentage point. The current contest continues through Nov. 1.

I drink coffee black with 3 sugars. I fit the mold of the typical Kerry voter, tough, but sweet. All I can say about Black coffee is that it is nasty.


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