Via All About George Blog: For Sale: A DNA Test to Measure Racial Mix

By NICHOLAS WADE

A company in Sarasota, Fla., is offering a DNA test that it says will measure customers' racial ancestry and their ancestral proportions if they are of mixed race.

Claiming to be "the world's first recreational genomics testing service," the company, DNAPrint Genomics Inc., says its test will be useful for people interested in their own origins as well as for more practical purposes, like "to validate your eligibility for race-based college admissions or government entitlements."

A test costs $290, or $160 for an initial period, and is conducted on DNA from cells swabbed from the inside of a customer's cheek.